Be emotional to touch people and be memorable. (A helpful resource book is I Never Metaphor I Didn’t Like.)ĩ. Close with an epiphany or key learning.Ĩ.Call on all of your senses however, remember that visual has the biggest impact on the brain. Refer to three points, three big mistakes, three actions.Ħ.
Rely on one of the most potent phrases in the English language, “For example…”ĥ. For example, instead of saying “We want to take the business to the next level” say “We will put two cards in every responsible person’s wallet.”Ĥ. Follow a simple structure-nouns and verbs in active voice without jargon. Know your intent before you decide what you’re going to say or write.Ģ. So how do you craft memorable sound bites? Here are my 10 tips for writing and speaking sound bites with substance for leaders:ġ.
#Soundbite or soundbyte how to
When a client recently asked me for useful tips on how to write better leadership messages, I advised: “Think sound bites with substance.” David Rock and his brain-based coaching program further reinforced the value of succinct yet specific and colorful communication. It not only increased my appreciation for sound bites, but also inspired me to use them more. That’s when I took Media Coach Susan Harrow’s Signature Sound Bites™ telecourse. He wrote about a maxim: “A minimum of sound to a maximum of sense.”īack to early 2011. Literary lion and humorist Mark Twain encouraged the idea. If you’re still dubious and think only spin doctors advocate sound bites, hold your tongue. If people can remember what you say, they’re more likely to think about it and then act on it.
People are bombarded with so much information that they often can’t cut through the clutter to hone in on the key point. Instead, sound bites are a few pithy words that capture the essence of your message.Ĭrafted correctly, sound bites are memorable.
#Soundbite or soundbyte tv
A trend that must make American rapper Pharrell Williams very ‘happy’ – owing to his side role as the creative director at Bionic, the company producing much of this yarn.Before you protest that sound bites are spin or propaganda more appropriate for trashy TV than a corporate board room, stop. A number of clothing lines are now made from recycled plastic bottles, for example. They are not the only ones keen to cash in. There is currently a lot of buzz around the idea of a more sustainable global fashion industry, making Ioncell’s timing as impeccable as Jenni’s white dress. The plan is to open a pilot plant in 2020, and – if all goes well – start industrial production in 2025. Its current focus is figuring out how to scale up the technology. The team have also used their fibres to make jackets and iPod cases. French president Emmanuel Macron was gifted an Ioncell scarf made from recycled blue jeans on a visit to Aalto University in August 2018. And she wasn’t the first famous face to be photographed wearing Ioncell. Jenni’s dress was also designed and made by fashion students at the same university. The company’s ultimate aim is to hand their fibres to someone else to spin into yarn and weave into fabric, but currently they are doing everything in-house. The scientists are particularly keen to utilise recycled materials, and have so far demonstrated the use of old cotton textiles, cardboard and newspaper. By contrast Ioncell manufacture tolerates low-purity raw materials. Viscose and lyocell manufacture require highly-purified pulp (that is toxic chemical-heavy to produce). This new solvent can also dissolve a far greater breadth of starting materials than just the highly-purified wood pulp. There is currently a lot of buzz around the idea of a more sustainable global fashion industry, making Ioncell’s timing as impeccable as Jenni’s white dress (The viscose process in particular uses a host of nasty chemicals.) The ionic liquid is also collected and reused – it’s a closed loop set-up. What stands it apart is the solvent choice: a non-toxic ionic liquid (liquid salt) developed in the lab of chemistry professor Herbert Sixta. The procedure is technically very similar to the lyocell process pulp is ground, and then dissolved in a solvent from which cellulose fibres can be spun out. Ioncell’s USP is its green manufacturing process of its fibres. Both viscose and lyocell are made from wood pulp. Many of these failed to highlight that you probably already have ‘wooden clothes’ hanging in your wardrobe. The publicity stunt worked, with the global media running articles about clothes made from wood. The fabric of her dress, known as Ioncell, started life as a 75 cm length of birch tree trunk. Instead, she was raising awareness of the green credentials of a novel material being developed at the country’s Aalto University, while simultaneously highlighting Finland’s environmental prowess. Jenni Haukio’s motive wasn’t to frustrate the fashion industry.
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